Pay attention to the designers technique. Use there portfolio to study their style. If you don’t think they will accomplish what your looking for in a cover, it is best to keep looking. The biggest pitfall is choosing a designer that doesn’t fit your style of writing (Example: having a scifi cover designer do a romance cover). If they have a broad range that is great.
Look at their experience, but don’t let it define your final choice. Newbies can be a great investment. My first clients were authors I befriended through groups and they tried me out when I was a beginner. The nice thing about newbies is they will push themselves to the limit to prove they can provide you with the cover you desire. I had this experience with Allison D. Reid and she has been with me ever since.
Research is key, check out reviews on the designer…
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